Project Overview
NexGen Business Finance partnered with Northampton Town Football Club (NTFC) to bring to life an ambitious stadium upgrade at Sixfields Stadium. This project, aimed at enhancing the fan experience and securing the club’s future, is a testament to NexGen’s expertise in tailored financing solutions.
The Challenge
Northampton Town Football Club dreamt of a major stadium upgrade to enhance the fan experience and secure the club’s future. This ambitious project required:
- Creation of corporate facilities, including executive boxes, to offer premium matchday experiences.
- New, improved boardroom facilities and fan hospitality experiences.
- An increase in seating capacity by over 400, providing more opportunities for fans to support the team.
Our Solution
NexGen’s involvement was pivotal in understanding the club’s project and delivering tailored financing solutions:
- Worked closely with the club’s directors to identify a funder from NexGen’s panel of 95 lenders that understood NTFC’s project.
- Spread the cost of high-end hot drinks equipment to facilitate the fitout of the catering areas.
- Prioritised a plan that ensured the club could comfortably manage the project, respecting its long-term well-being.
Given the club’s history and the scale of the project, NexGen developed a tailored financing strategy:
- Structured lease financing options.
- Found a suitable lender using their panel of 95 lenders.
- Focused on sustainable payment plans to maintain the club’s target budget.
Implementation
The project was brought to life through a collaborative land agreement with West Northamptonshire Council, demonstrating strong community support.
Results
The project was a resounding success, delivering:
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Increased stadium capacity, allowing more supporters to experience matchday.
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Additional seats, enhancing fan access.
New
Corporate boxes and hospitality areas introduced.
The completion of the new LCS Stand created a modern, welcoming space for fans, enhanced the matchday experience, and instilled confidence in all stakeholders.
Overall Impact
This case demonstrates NexGen’s ability to:
- Structure a complex financing solution.
- Navigate complex projects with sensitivity to past challenges.
- Align project goals with the client’s operational needs and long-term vision.
- Successfully deliver finance options to professional sports clubs.
“Taylor Nolan and the team at NexGen Business Finance provided the club with a professional and efficient service tailored to our business needs. We would highly recommend them to any other business or professional sports club.”
– James Whiting, CEO
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