The highly anticipated Oasis reunion tour, dubbed ‘Oasis Live ’25’, is poised to deliver a massive £940 million boost to the UK economy through fan spending, according to new research from Novuna Personal Finance. This underscores the substantial economic power of major music events and music tourism for the nation.
Projected Economic Impact of the Oasis Reunion Tour
The tour, expected to span 17 shows in London, Manchester, Cardiff, and Edinburgh between July and September 2025, is predicted to attract almost 1.4 million fans. The economic projections are significant:
- Total Fan Spending: Over £940 million is expected to be spent by attendees.
- Average Spend Per Fan: Each fan is anticipated to spend an average of £682.80 on tickets, travel, food, drink, accommodation, and merchandise/shopping.
- Net Economic Impact: Novuna Personal Finance estimates the net economic impact to reach £274.4 million, reportedly more than double the impact of Taylor Swift’s 2024 UK shows, due to a larger proportion of spending expected to remain within local UK economies.
- Key Spending Areas: Food and drink are projected to top expenditures at £219 million (£159 per person), followed by ticket sales at £217 million (average £157.50 per ticket), shopping/local attractions at £188 million, and travel at £166 million.
Boost for Local Economies and Host Cities
A significant portion of the tour’s financial benefits is expected to directly impact the host cities, highlighting the importance of music tourism for local economies:
- Local Spending Injection: An estimated 57.9% of total fan spending, equivalent to £544.9 million, is projected to flow directly into the economies of London, Manchester, Cardiff, and Edinburgh.
- Per-Concert Impact: Each concert is projected to generate over £55 million in local spending. London, hosting seven dates at Wembley Stadium, could see spending peak at £60.9 million per night, with a total net economic impact for the city of £109.3 million.
- Manchester’s Windfall: As the band’s hometown, Manchester is set for five shows at Heaton Park, anticipated to drive £277 million in spending and deliver a £95.7 million economic impact.
- Cardiff and Edinburgh: These cities are also expected to see substantial benefits, with projected economic impacts of £26.8 million and £42.6 million respectively.
- Overnight Visitors: Fans staying overnight are expected to spend significantly more (average £806.50) and stay longer, further boosting local hospitality sectors.
Theresa Lindsay, Chief Marketing Officer at Novuna Personal Finance, emphasised that the tour represents “a serious economic opportunity” and is set to deliver a “powerful and lasting boost to high streets, hospitality, and tourism across the UK.” This aligns with broader trends highlighted by VisitBritain on the draw of UK music festivals and events.
Capitalising on the Music Economy: Finance for Businesses
The economic ripple effect of major events like the Oasis tour creates opportunities for a wide range of businesses, from hospitality and retail to transport and local service providers. Preparing for such influxes or investing to cater to increased demand often requires financial planning. Information on government support and finance options can be a useful starting point. Working with a specialist finance broker provides access to a wide network of lenders and tailored solutions. With connections to over 95 lenders, brokers can help you navigate the market effectively.
Key finance solutions available through such networks include:
- Business Loans (Unsecured and Secured): For expansion, refurbishment, stock purchasing, or hiring temporary staff.
- Working Capital Loans: To manage cash flow during peak periods or to invest in marketing to attract event attendees.
- Merchant Cash Advance: Useful for businesses with fluctuating card sales, allowing repayments to align with income.
- Asset Finance: For acquiring equipment needed to scale up services or improve efficiency.
Partnering with a finance broker simplifies finding and applying for the right funding. They assess your business’s specific needs in the context of opportunities presented by large-scale events, identify suitable options, and guide businesses through the process. For further impartial advice, explore resources from the British Business Bank and guides like the ICAEW Business Finance Guide.
Conclusion
The ‘Oasis Live ’25’ reunion tour is set to be more than just a musical phenomenon; it’s a significant economic event for the UK. The projected £940 million in fan spending will provide a substantial uplift to local economies, particularly in the host cities, demonstrating the immense value of the UK’s live music scene and its power to drive economic growth and support businesses across various sectors.
Is your business poised to benefit from major events or looking to invest in growth opportunities? Explore tailored finance solutions today and connect with our network of over 95 lenders to find the perfect fit for your needs.