Executive Dashboard
Key Performance Indicators & Financial Snapshot
Turnover (FY 2024)
£9.2 Million
Source: Companies House (UK)
Year-over-Year Growth
+13.6%
Source: Company Filings Analysis
Market Position
Leading UK Mfg.
Source: Competitive Analysis
Turnover History (£)
Source: Historical data from Companies House; 2025/26 figures are projections.
Market Segmentation
Source: Proprietary Market Analysis, 2025 Estimates.
1. Market Analysis
UK Sports Equipment Market
£5.1 Billion
2025 Estimated Market Value
2.8% CAGR
Projected Growth to 2030
Source: Aggregated UK Sporting Goods & Fitness Equipment Market Reports, 2025.
Key Trends & Threats
- ▲ Trend: Smart & Connected Equipment
- ▲ Trend: Sustainability in Manufacturing
- ▼ Threat: Supply Chain Volatility & Material Costs
- ▼ Threat: Aggressive Pricing from Importers
Source: Industry analysis as of August 2025.
2. Competitive Landscape
| Competitor | Business Model | Brand Positioning | Pricing |
|---|---|---|---|
| Continental Sports | UK Mfg., Full-Service | Elite, Trusted, Quality | Premium |
| Gymnova | European Mfg., Importer | Performance, Olympic-Grade | Premium |
| Universal Services | Broad Supplier, Reseller | Value, Convenience | Mid-Range |
| Decathlon | Mass-Market Retailer (D2C) | Accessible, Affordable | Economy |
Source: Publicly Available Information & Competitive Intelligence Analysis.
3. Strategic Frameworks
SWOT Analysis
Strengths
- FIG Partnership
- End-to-End Service
- UK Manufacturing
- Strong Growth
Weaknesses
- Client Concentration
- Limited Digital Reach
- Capacity Constraints
Opportunities
- Service Expansion
- Smart Equipment
- International Sales
- E-commerce
Threats
- Budget Cuts
- Price Competition
- Material Inflation
Porter's Five Forces
Note: Frameworks based on analysis of market conditions and company intelligence as of August 2025.
4. Strategic Recommendations
Core Strategy: Transition to a "Performance Infrastructure Partner."
1. Dominate Service & Maintenance
Launch "Continental Care" packages to build high-margin recurring revenue.
2. Innovate with "Continental Connect"
Pilot a line of "smart" equipment to enter a new, high-margin product category.
3. Build a Digital Front Door
Launch an e-commerce site for smaller PE equipment and interactive facility design tools.
4. Integrate Customer Finance
Offer point-of-sale finance options on product pages to reduce purchase barriers and increase order value for your customers (schools, clubs, etc.).
View Customer Finance Demo5. Growth Investment Calculator
Model the financial impact of strategic investments.
Estimated Monthly Payment
£0.00
Total Repayable
£0.00
Rep. APR
7.9%
This calculator is for illustration. As a broker, we'll find you a precise rate from our panel of lenders.
Projected Return on Investment (ROI)
Estimated impact of the New CNC Machine investment over 5 years.
Disclaimer: ROI figures are illustrative projections based on industry averages and the selected investment scenario. Actual returns are not guaranteed.
Increased Annual Revenue
£0
Payback Period
0 Years
Net Profit (5 Yrs)
£0
6. Engage & Fund Growth
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